The union Local representing Commissionaires in Victoria, Vancouver Island, and the Yukon wished to demonstrate its commitment to Canadian veterans by mobilizing on their behalf, but lacked a coherent strategy for doing so.
Our Left-Handed Solution
We devised and then implemented a month-long Support Our Veterans campaign. While a newly-constructed microsite served as a staging area and information resource, weekly newsletters encouraged members of the Commissionaires Union to participate in initiatives such as petition signature drives, letter-writing offensives, fundraising efforts, and public awareness pushes.
The campaign’s four weekly initiatives were embraced by the CU members and the operation was an unqualified success in that it not only provided opportunities for individual Commissionaires to stand up for veterans rights, but also dramatically increased membership engagement.