The Challenge

A number of the Commissionaires in British Columbia were unaware of some of unionization’s fundamental benefits.

Our Left-Handed Solution

We presented a scenario that, while dramatic, was also realistic and relevant. A stripped-down non-verbal script ensured that the message would be universally comprehensible, and humorous elements increased the likelihood that viewers would share the piece with colleagues.

The Outcome

“Refusal of Unsafe Work” has helped a significant number of Commissionaires better grasp the advantages of organization. In its year of production, “Refusal of Unsafe Work” received bronze medal honours in the “Video of the Year” category at the LabourStart Awards.