The Challenge 

A documentary film producer needed help fundraising to complete a documentary he was making about Canadian labour hero Ginger Goodwin.

Our Left-Handed Solution

First, we helped the producer find his core audience by building the project’s web presence through email and social media. We also created a graphic comic series about Ginger Goodwin to compliment to the story portrayed in the film. Finally, we worked with the producer to manage a month-long crowdfunding campaign that allowed the film’s new following to financially support the project/

The Outcome

The “Goodwin’s Way” crowdfunding campaign exceeded it’s campaign goal, allowing the producer to complete the film.