The Challenge

The Canadian Labour Code was too dry and technical for non-unionized workers to review and understand. Organizers with the Public Service Alliance of Canada found it difficult, as a result, to convey the perks and protections offered by the Code.

Our Left-Handed Solution

We used a graphic-novel format that allowed us to break up the material with illustrations. Tight editing and a simplified lexicon enabled us to keep readers interested.    

The Outcome

“Enough is Enough” has proven to be an enduringly effective tool for PSAC organizers and is now being used in all of PSAC’s regions.