The Challenge

The BC chapter of the Union of Canadian Transportation Employees required a fresh emblem that would be well-liked among the aviation workers it hoped to organize. They felt they needed something aggressive that wouldn’t look out of place on a leather vest.

Our Left-Handed Solution

We came up with a symbol that worked well for not only letterheads, but also stickers and patches. As well, of course, as leather vests.

The Outcome

The first products featuring our new design were impossible to keep in stock, and items featuring our logo continue to be highly sought-after whenever they are introduced.