The Challenge 

UFCW needed to propagate their messaging to three different stakeholder groups: Sobeys employees who aren’t unionized, Safeway Employees who are unionized, and the public, in a way that was entertaining and contest-oriented.

Our Left-Handed Solution

We created side scrolling, parallax animated website that had a game-like element of virtual grocery shopping. The platform delivered messaging to all three stakeholder streams separately.

The Outcome

See yourself! Our clients were very pleased with the positive community response to the website.